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Influencer marketing – new power of hotel marketing

The power of Hotel Influencer marketing

Influencer marketing is the most powerful marketing tool of our days, as it enables hoteliers to reach out to hundreds of thousands of potential customers at a click of a button.

Influencer marketing  is a form of marketing in which focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around them.

Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer’s audience is small or large, an influencer can reach consumers via their social networks that your brand may not be able to.

Influencers are highly engaged individuals that show their adventures, and experiences to their followers on social media.

It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences. Don’t expect this trend to stop any time soon.

Even the most well known hotel chains in the world actively work with Influencers, to keep their name, and brand in the forefront of consumers’ minds.

We all sre Influencers and all are influenced by pople around us, and take their recommendations, for places to visit, stay or eat.  Social media popularity has rocketed in recent years, with 1 in 5 minutes being spent on Instagram and Facebook alone.

Instagram itself, is the fastest growing platform to date, with 800 million active users.Unlike other social media, it is image based. And the human brain processes images 60,000 times faster than text.

Images provoke emotions and they kickstart consumers planning stages of the booking journey.Technology has changed consumer purchasing behaviour. We’re all busy and we want everything to be fast, easy and online. Why to pay 20 % to Online travel agency ahen we have influencers. ?

Digital Influencers will help  increase direct booking and expand  target markets, and above all increase revenue.

 “Influencer marketing is here to stay, and should play a central role in your strategy to win the hearts, minds, and wallets of consumers”

                                                                                                      The Marriott

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