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Level – The new transatlantic low-cost carrier

Level – The new transatlantic low-cost carrier being launched by IAG,

the parent company of British Airways, Iberia, Aer Lingus, and Vueling. The new airline is designed to compete with the likes of Norwegian and WOW Air, which are otherwise giving the traditional transatlantic airlines a lot of competition.


LEVEL will initially be launching flights out of Barcelona this summer, as follows:

Flights to Los Angeles start on June 1, 2017 and operate twice per week
Flights to Oakland start on June 2, 2017 and operate three times per week
Flights to Punta Cana start on June 10, 2017 and operate twice per week
Flights to Buenos Aires start on June 17, 2017 and operate three times per week

Level – The new transatlantic low-cost carrier will fly two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats. Initially, it will be operated by Iberia’s flight and cabin crew.
Fares start from US$ 149 one way.
A330s will be in quite a dense configuration, featuring a total of 314 seats. Economy will feature 30″ of pitch with 9″ screens at every seat, and will be in a 2-4-2 configuration.
Checked luggage (in addition to a free cabin bag), meals, seat selection and the latest movie releases will be complimentary for customers flying in premium economy. Those travelling in economy can choose what they want to buy based on a menu of choices. All customers will have access to next generation inflight technology with a wide range of onboard entertainment options.

High-speed internet connectivity will be available with prices starting at €8.99.

LEVEL – The new transatlantic low-cost carrier is claiming they sold 52,000 tickets on their first day.

Let’s assume that by 52,000 tickets they mean 52,000 one-way tickets. LEVEL A330-200s have a total of 314 seats. That means that on day one they sold out 165+ planes. They’ll eventually operate 10 weekly frequencies in each direction across their four routes, or a total of 20 weekly frequencies roundtrip. That means that on day one they sold out every single flight for over eight weeks.

As of now, they’re only selling tickets through mid-October, which would mean that they’ve sold nearly half of all seats on day one. If that is, in fact, true, that must be one of the most successful airline launches ever.

Ben Schlappig (aka Lucky) is a travel consultant.

 

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