The micro hotel concept

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The micro hotel concept is new trend in hotel industry ?

Toronto and New York City based designers George Yabu and Glenn Pushelberg have designed properties for some of the biggest names in hospitality for nearly 40 years. Their clients and brands include Ian Schrager, the Four Seasons, Park Hyatt, and the St. Regis, among them.

Their newest hotel project isn’t being marketed as a luxury product. It’s the 612-room Moxy Times Square, Marriott’s answer to guests who want a hotel that doesn’t forsake style for a lower price point.

Founders of the eponymous firm that bears their last names, are known for their sleek, elegant, contemporary, and sophisticated designs. Translating that design aesthetic to a hotel with much tighter space constraints proved to be a challenge.  Rooms at the Moxy Times Square range in size from 120 square feet to 350 square feet.

The micro-hotel concept is one that continues to flourish in New York City.

The micro hotel concept

Very well-known for hotel designs for brands such as the Four Seasons, Le Meridien, Edition, and Park Hyatt, now worked on a project like the Moxy Times Square which is not considered a traditional luxury hotel.

They actually were keen to do any project that has a reason to be designed and that can enhance the experience through design.

This kind of micro-hotel trend that’s going on. That  was a unique and interesting challenge for designers. Client allowed experts to design anything and everything they wanted.  And it truly is something that is unique and has a very thought through and thoughtful design to it, and that’s what designers are interested in.

No matter what you paid for your room, you want the same thing, essentially.  These are principles everybody has, no matter if you go to a luxury hotel or a budget hotel. It’s how you touch people, it’s how you engage people.

The micro hotel concept

The approach really should be that, regardless of how old I am, it’s really for an informed, interested person that doesn’t want to spend a lot of money on a hotel but wants a great experience.

It’s not just a modern hotel that’s generic, but it has some emotion attached to it because it feels friendly to you, but it doesn’t feel trite.

That was explained in approach, and it was agreed to by Marriott and the developers.

They see themselves doing more hotel design projects outside of the luxury realm.

They are creating a hotel for Equinox, a high-performance hotel for people on the go. It’s taking the essence of what that type of person who uses Equinox fitness clubs and live the Equinox lifestyle. That’s not a classic luxury brand.

Edition hotels is not a classic luxury brand, either. They did the first three of them, and we’re doing our fourth Edition in Times Square for next year.

There’s always the romance of staying in hotels in the past.

The thought was  to  play on the wonderful innocent aspects of vacation days gone by. The old rotary dial telephone. Going to the resort swimming pool.

One could say these are old clichés, but you have to give it a twist, a little bit of wit if you’re going to rejig these visual memories.

The micro hotel concept

There are some of unique design challenges involved with the Moxy project. Because of the extreme lack of square footage in the rooms, if you didn’t need a desk you could just fold the table and hang it  on the wall. If you need an extra chair, well, in some rooms you just don’t have space for an extra chair. You can pull away the night table and the night table acts as a chair as well.

There’s also lots of storage underneath the bed for your luggage, because you don’t have closets.  There are plenty of hooks. It’s basically a continuous peg hook system around the room. You can have spaces for everything.

In the bathroom of course, you have complete privacy of the water closet. The shower is contained in the bathroom and on the outside, you’ll find the sink space that we had made in France. Everything had to be cleverly thought out, almost like an airplane.

There will be an upward trend in micro-hotels. The cost of real estate in city centers , that’s going to put upward pressure on the size of all hotels, no matter what level.

The way we live and what we want out of our life today is continually changing. As everybody reads, we all want experiences, we don’t work in the same way, we work off smaller devices, we don’t live in the same way as we used to.  Designers of environments have to be tuned into the changes in the way people make their choices about how they live.

We tend to not just sit in a formal restaurant for breakfast because it’s boring. We want to have the choice whether we want to have a full meal or we want to just graze on something or we want to catch something as we go. We may want to work with people around us in the lobby, we may want a semi-private area. We live a faster life, so we need those choices. I think that we just need to be tuned into the way society changes and the way we live. Hotels need to respond to that.

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Moxy Times Square 




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