Its business interests are based in the best North American ski resorts. The company operates in three separate, but integrated segments.
In the ski resorts, the company owns and manages ski lifts, ski schools, ski rentals, and some stores, restaurants and rental agencies.
Under the RockResorts brand, it owns or manages luxury hotels and apartment buildings, as well as several golf courses. It also owns a company that develops, constructs and sells real estate and hotels in nearby towns and around the resort. The business in Colorado is supplemented by Epic Mountain Express– a transportation company offering shuttle services with modern Mercedes vans operating between the ski resorts and airports.
By managing ski resorts in this way, the company has introduced a completely new way of doing business in the ski industry and has thus become the world’s biggest player. Over the last 5 years, they invested over USD 600 million into new projects.
- United States: Mountain resorts, hospitality and retail operations in Colorado, Utah, California, Nevada, Minnesota, Michigan, Vermont, Wisconsin, and Wyoming
- Australia: Perisher
- Canada: Whistler Blackcomb
This year we expect to sell more than 740,000 Epic Passes, in all 50 states and 104 countries, a pass that has revolutionized the ski industry and encouraged others to follow suit.
What makes the biggest difference in the skiing experience between Europe and the US is politeness, first and foremost, and the six guiding principles: serve others, due to the right thing, do good, be safe, appreciate the value and have fun.
As a company, Vail Resorts is very environmentally aware and because it operates in sensitive natural environments, it also has its recycling centers and invests into renewable energy.
The Epic Season Pass is a ski pass invented by Vail Resorts that can be used throughout the entire season in their ski resorts: Vail, Beaver Creek, Breckenridge, Keystone, Park City, Heavenly, Northstar, Kirkwood, Wilmot, Afton Alps, Mt. Brighton and Arapaho Basin, plus the Australian Perisher and the Canadian Whistler Blackcomb.
The only multi-resort pass to offer significant access to European skiing and snowboarding. Les 3 Vallees, Paradiski and Tignes-Val D’Isere in France, Skirama Dolomiti Adamello Brenta in Italy, 4 Vallees in Switzerland, and Arlberg in Austria are all a part of Epic Pass access.
Company is very interesting to us in Europe. Such kind of business is unknown to Alpine ski resorts. In the villages of Austria, Italy, and other countries there are many owners of small businesses, hotels, and ski lifts. In America, the situation is different. One big company owns more ski resorts and thus offers better service to skiers.
Imagine there is a ski pass for most of the ski resorts where you ski during a season. You should probably buy one ticket instead of every time a new one.
