The Most Instagrammable Ski Towns & Resorts

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This year European ski resorts are kicking off the season early and, as a result, Google searches for ski holidays are up over 5,000% in the past seven days. With stunning scenery and world-class slopes, visitors are dusting off their salopettes to enjoy the fresh powder and breathtaking scenery.

Whether you’re looking for a spa with beautiful views or tearing up the slopes, there are tonnes of options – but where do you start? Discount Cruises analysed 150 of the most popular ski resorts across Europe and over 30 million posts to discover the most loved.

The Most Instagrammable Ski Towns & Resorts

              Ski resort❄️

        Country????️

   Total Posts

1

Chamonix

France

2,187,500

2

Zakopane

Poland

2,179,300

3

Zermatt

Switzerland

1,583,000

4

Jungfrau

Switzerland

976,000

5

Grindelwald

Switzerland

873,000

6

Livigno

Italy

865,500

7

Garmisch-Partenkirchen

Germany

722,600

8

Courchevel

France

701,600

9

Kitzbühel

Austria

671,900

10

Zugspitze

Italy

670,700

You can find images available for editorial use here.

The most Instagrammable ski resort in Europe is Chamonix, France! Known for its steep pistes and challenging slopes, it can be intimidating to beginners but a snowy haven for advanced skiers and snowboarders. Despite this, the bustling town draws up to 100,000 tourists daily due to its beautiful landscape and architecture – resulting in more than 2.18 million Instagram posts.

Instagrammable Ski

In second place is Zakopane in Poland, with 2.17 million posts. Popular with hikers and climbers year-round, the town comes alive once the snow falls. Aside from its slopes, Zakopane’s huge snow maze and ice palace attract those who like to keep their feet firmly on the ground.

The third most Instagrammable ski town is Zermatt, Switzerland. For many it’s known as the best all-around ski resort in the Alps, boasting the highest piste in Europe at 3,820m and near-perfect views of the Matterhorn – it’s no surprise the resort amassed over 1.5 million posts.

Discount Cruises found that Jungfrau and Grindelwald follow in the top five, with 9760,000 and 873,000 posts respectively. Located next to one another, at the UNESCO World Heritage site visitors can reach 3,454 meters above sea level to view the Swiss Plateau and Altesch Glacier.

The top 20

Ski resort❄️

    Country????️

 Total Posts

11

Val Gardena

Italy

617,500

12

Morzine

France

585,800

13

Verbier

Switzerland

575,600

14

St Anton

Austria

547,300

15

Megève

France

520,300

16

Cortina d’Ampezzo

Italy

498,900

17

Val di Fassa

Italy

495,100

18

Tignes

France

485,100

19

Solden Austria 477,000

20

Val Thorens

France

473,000

We hope you find this release useful! If you do end up using it, we would appreciate a link to https://www.discountcruises.co.uk/ who commissioned the data. A link credit allows us to keep supplying you with future content that you may find useful.  

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