This year European ski resorts are kicking off the season early and, as a result, Google searches for ski holidays are up over 5,000% in the past seven days. With stunning scenery and world-class slopes, visitors are dusting off their salopettes to enjoy the fresh powder and breathtaking scenery.
Whether you’re looking for a spa with beautiful views or tearing up the slopes, there are tonnes of options – but where do you start? Discount Cruises analysed 150 of the most popular ski resorts across Europe and over 30 million posts to discover the most loved.
The Most Instagrammable Ski Towns & Resorts
|
|
Ski resort |
Country |
Total Posts |
|
1 |
Chamonix |
France |
2,187,500 |
|
2 |
Zakopane |
Poland |
2,179,300 |
|
3 |
Zermatt |
Switzerland |
1,583,000 |
|
4 |
Jungfrau |
Switzerland |
976,000 |
|
5 |
Grindelwald |
Switzerland |
873,000 |
|
6 |
Livigno |
Italy |
865,500 |
|
7 |
Garmisch-Partenkirchen |
Germany |
722,600 |
|
8 |
Courchevel |
France |
701,600 |
|
9 |
Kitzbühel |
Austria |
671,900 |
|
10 |
Zugspitze |
Italy |
670,700 |
You can find images available for editorial use here.
The most Instagrammable ski resort in Europe is Chamonix, France! Known for its steep pistes and challenging slopes, it can be intimidating to beginners but a snowy haven for advanced skiers and snowboarders. Despite this, the bustling town draws up to 100,000 tourists daily due to its beautiful landscape and architecture – resulting in more than 2.18 million Instagram posts.

In second place is Zakopane in Poland, with 2.17 million posts. Popular with hikers and climbers year-round, the town comes alive once the snow falls. Aside from its slopes, Zakopane’s huge snow maze and ice palace attract those who like to keep their feet firmly on the ground.
The third most Instagrammable ski town is Zermatt, Switzerland. For many it’s known as the best all-around ski resort in the Alps, boasting the highest piste in Europe at 3,820m and near-perfect views of the Matterhorn – it’s no surprise the resort amassed over 1.5 million posts.
Discount Cruises found that Jungfrau and Grindelwald follow in the top five, with 9760,000 and 873,000 posts respectively. Located next to one another, at the UNESCO World Heritage site visitors can reach 3,454 meters above sea level to view the Swiss Plateau and Altesch Glacier.
The top 20
|
|
Ski resort |
Country |
Total Posts |
|
11 |
Val Gardena |
Italy |
617,500 |
|
12 |
Morzine |
France |
585,800 |
|
13 |
Verbier |
Switzerland |
575,600 |
|
14 |
St Anton |
Austria |
547,300 |
|
15 |
Megève |
France |
520,300 |
|
16 |
Cortina d’Ampezzo |
Italy |
498,900 |
|
17 |
Val di Fassa |
Italy |
495,100 |
|
18 |
Tignes |
France |
485,100 |
|
19 |
Solden | Austria | 477,000 |
|
20 |
Val Thorens |
France |
473,000 |
We hope you find this release useful! If you do end up using it, we would appreciate a link to https://www.discountcruises.








